Episode 7 Season 1: From Journalism to PR (and more on AI in Comms)

George Van Rooyen may be familiar to some communications students at University Canada West, where he teaches upper-level courses including crisis communications.

George comes from journalism and then made the move to public relations.

At the time of taping this episode, George was a senior manager of media and communications for Flyover, an event company in Vancouver. He was also president of the Canadian Public Relations Society, Vancouver chapter.

George is now an account director at C Suite Content, a consulting firm helping senior executives create compelling thought leadership content.

In his conversation with co-host Karen Tankard, George talked about his transition from journalism to PR, the use of AI in the communications industry, a typical day on the job, and offered advice to students and new communicators.